George Ashton

Founder & Member of the Board

Expert Topics:

  • Commercial Solar Energy Project Finance
  • SREC Markets
  • Solar Energy Securitization
  • Solar Energy Project Origination
  • Solar Energy Tax Equity Investment
  • Solar Energy Debt Financing

George Ashton, co-founder and President of Sol Systems, oversees corporate strategy, financial management, and client success for Sol Systems’ Development Business. Under his leadership, the company has grown from an SREC aggregator in 2008 to a full-service solar energy finance, investment, and development firm serving some of the country’s largest corporations, institutions, and municipalities today.

Together with the CEO, Mr. Ashton built out expert teams, innovative financial models, and intensive project management systems that have delivered 650MW of solar projects across 13 states. The firm now manages over $650 million in solar energy assets, and was listed among Inc. 5000’s fastest growing private companies for a fourth consecutive year in 2016, increasing revenue by over 800% in the last four years.

Mr. Ashton has an MBA from the University of Maryland and a dual BS from the College of William and Mary.

Industry Appointments and Leadership Positions

In 2012, Mr. Ashton was appointed Treasurer of the Maryland Clean Energy Center (MCEC) by Governor O’Malley, and in 2014, he was named chair of the MCEC committee charged with studying the feasibility of the Maryland Green Bank.


  • Washinton Business Journal’s 40 Under 40 Business Leader, 2015
  • Washington Business Journal’s Financial Services CFO of the year 2013
  • Finalist for the Platts Global Energy’s Rising Star Award 2013
  • Finalist for the Ernst and Young’s 2013 Entrepreneur of the Year
  • Inc. 500 Fastest Growing Companies™ (446) in the United States 2014
  • Inc. 500 Fastest Growing Companies™ (91) in the United States 2013
  • Washington Business Journal: 40 Under 40, 2015

Recent Speaking Engagements

  • ABS East 2014:  Overview of Emerging Alternative Capital Markets Solutions in Renewable Energy Finance panel
  • Webinar: April 2014: Everything You Need to Know about the Massachusetts SREC II Program
  • Intersolar North America 2014: The DG Future – the ITC, Cost-cutting & Positioning Yourself for Ever Changing Incentive Regimes
  • 2nd Annual Sunshine Backed Bonds 2014, Solar Developers’ Roundtable: Financing Considerations and Assessing Options for Lowering Cost of Capital
  • SEIA Tax and Finance Seminar 2014:  Securitization
  • Infocat’s Solar Power Finance and Investment Summit in San Diego, 2014: Matching Developer Desires with Their Financing Needs
  • Infocast’s Distributed Solar Summit 2014: Policy and incentive frameworks in New Jersey
  • Webinar: October 2013: Project Finance and Development in SREC States: DC, MA, MD, NJ
  • Webinar: June 2013: Financing Projects with SRECs: Maryland, Massachusetts, and Washington, DC
  • Infocast’s Project Finance Conference 2013: Overview of the US Solar & Renewable Energy Industry: Identifying the Major Players, Assessing Growth Trends and Projections
  • Solar POWER-GEN 2013 – Beyond Direct Incentives, Developing a Stable Market for U.S. Solar panel
  • PV America East 2013: Leveraging SRECs to Finance Your Solar Projects panel


  • Solar credits not so bright for those who own them,, by Hiroko Sato, February 7, 2014
  • Winners and losers in solar credits, Lancaster Online, by Dave Lefever, March 17, 2013
  • Sol Systems Launches $100 Million Fund for Solar Projects, Solar Reviews, February 2014