3 Jun 2022 | Letters from the CEO
Every year, we put pen to paper to share our thoughts on the direction our industry is headed. In previous years we focused on opportunities: reduced module costs resulting from underlying shifts in manufacturing and commodity prices, the long-term promise of solar...
24 Jun 2021 | Company Culture, Letters from the CEO
When we started Sol in 2008 most people questioned whether the renewable energy industry would ever be cost competitive, or scale, or be financeable. Solar was unrealistic, cute, or at best, quixotic. Time has been the great arbiter. Solar is now the single...
7 Feb 2020 | Investment, Letters from the CEO
When we started Sol Systems around a dinner table in 2008, PV modules cost $3/watt – and that was a recent breakthrough. Those same modules now cost 30-40 cents/watt and they are significantly more efficient. As we noted last year, solar energy technology continues...
1 Mar 2019 | Company News, Letters from the CEO
Each year we share our thoughts on the evolution and promise of the solar industry. The last 12 months included the introduction of import tariffs from a president who reiterated his doubts about manmade climate change while championing coal....
31 Jan 2018 | Letters from the CEO
Despite the Trump Administration’s recent decision to levy a 30% tariff on the solar industry, we see tremendous opportunity ahead for the industry. In the next year this industry will develop, construct, and finance $25-30 billion in solar assets. It will build...
24 Jan 2017 | Letters from the CEO
Friends, Clients, Customers Partners, Each year we take a collective breath as a company to take stock of where we are and what’s happening around us. This year is no exception. Below, we share our thoughts on the current state of the solar market and Sol Systems....