Charity Sack oversees brand management, integrated marketing initiatives, and media relations.
Prior to joining Sol Systems in July 2014, Ms. Sack served as Director of Communications at the American Academy of Actuaries where she spearheaded strategic communications planning and branding initiatives to improve member value and stakeholder engagement.
Previously, she was the Director of Communications with Capital Impact Partners, a leading Community Development Financial Institution that provides financing and technical assistance to help make high-quality health care, housing, and education more accessible for communities in need. In her role, she oversaw strategic marketing communications planning, as well as the day-to-day outreach initiatives to investors, customers, partners, foundations, and media. She also led a corporate-wide rebranding, complete with new corporate values programs, visual identity, website and marketing collateral redesign, webinars, and social media campaign.
Ms. Sack also brings experience in emerging markets having lived and worked in Tallinn, Estonia for five years during its transition to a free market economy. While there, she provided marketing expertise to several Estonian companies, co-founded the American Chamber of Commerce, Estonia, and was a guest lecturer on marketing and media topics at three universities.
Ms. Sack earned her MBA in marketing and management from New York University, and her Bachelor of Science in Journalism from West Virginia University.